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What Are Serums? Why Use Them? Which Are the Best Ones For You?

23 days ago 51 Views


Discover the Benefits of Face Serums, What They Are, Why You Should Use Them and How To Apply Them

We all want to look and feel our best. As our skin is visible to the world and our biggest organ, looking after it is a really good place to start. Knowing the optimum way to do that however can be a minefield. Face serums are a really important step in skincare, so let us help you navigate through all those serum questions you have, to help you find the best one for you.

TOP TIP: Skin cells renew every 28 days; so, this is the amount of time you want to give serums to work.

What Are Face Serums?

So, what actually are face serums? They are formulas made up of smaller molecules, that are designed to penetrate deeply into the skin and deliver a high concentration of active ingredients. These active ingredients are for targeting specific skincare concerns. Generally speaking, serums are thinner, lighter formulas and easily absorbed into the skin leaving little or no trace. Why Should You Use Serums?

If its results you’re after or you have a particular skincare concern, you need serums in your life. It’s because of their high concentration of active ingredients and their ability to soak into your skin, that they have a much more targeted effect on our skin cells and deliver actual visible results.

When Should You Apply Face Serums?

Serums should be applied after cleansing and toning, before you moisturise. Apply both morning and night as part of your skincare regime, and you can alternate between serums, so use a different one in the morning to the night. We would recommend hydrating serums for overnight and radiance or protection ones in the morning.

Which Face Serum Is The Best For Your Skin

Now you know what a serum is and why you need to be using one, here’s some advice to help you choose the right one for you.

Do you have dry skin and is it in need of a hydration boost? Look for serums containing vitamin E, niacinamide, glycolic acid and hyaluronic acid.

Do you have occasional spots or acne? Key actives to go for are antioxidants such as vitamin C, retinol, zinc and salicylic acid.

Lacking in radiance or looking for smoother skin? You’ll want ingredients such as green tea extract, resveratrol and ferulic acid.

SERUM DUOOur superhero serums have been developed with the best active ingredients for your skin type or concern;

  • BE CLEAR skin correcting face serum for open pores, spots, acne and uneven skin – suitable for all skin types. Contains Kombucha tea extract. It’s perfect for smoothing, brightening and improving skin tone.


TOP TIP: As face serums are so concentrated you really only need a small amount, there is video below showing you the benefits of some of our serums and how to apply them.

Why not try more than one? No one really has only one skincare concern, even if it is maintaining the healthy skin you have.

You can target multiple skincare concerns by using a different serum in the morning to the one you use at night.

So, you should now know what the best face serums are for your skin, and we’d like to help you either try serums for the first time, try a new one or stock up on your existing serum.

That’s why we’ve come up with a fab new offer… when you purchase one of our serums you can get another for only £10, saving you £30, for a limited time only!

Shop and save on our best face serums now.

Shop The Best Serum For You + Skincare Collections